Provides a five step process by which small and medium sized nonprofits can use to help them build a corporate partnership. The toolkit has questions and checklists the organization can fill out as well as other resources that they may be helpful.
Written by the chair of Bell’s Mental Health Initiative who presents her view on what makes an effective partnership between nonprofits and businesses. Understanding why a company gives as well as the need for communication and public relations are some of the things to be considered when developing a partnership.
Partnerships between a nonprofit and a business can have many benefits for both parties and establishing a good partnership takes time and planning. The guide provides basic tips and questions for nonprofits to use towards building a partnership with businesses.
The need to develop a social media presence has been recognized as being important to a nonprofits success. While Facebook and Twitter have been the major tools most organizations use for their social media, the author discusses how new social media platforms such as Instagram, and Pinterest can expand and add value to a nonprofit. Additional resources are provided at the end of the article.